Whether you're on active duty, retired, working a 9-to 5 job, or are a business owner, you have a brand. It may not be something that's intentional or planned but like it or not, you're known for something. That might be hard work, a technical skill, your personality, your positivity, or even your negativity. People have an impression of you, that's your brand.

Pete Canalichio is an award-winning author of the Amazon #1 New Release, "Expand, Grow, Thrive" and TEDx speaker. He has worked in brand strategy, expansion, and licensing for the past 20 years with companies like Coca-Cola Company and Newell Brands. He is a Navy veteran that has a mission to develop tools, talks, and training designed to inspire, educate and empower his clients to write a better story, and from it, to achieve all that is possible.

Show notes can be found here

https://laceylangford.com/podcast/brand-yourself-for-success/