Acquiring Minds

How to Build a $5m Media Business Into a $20m Flywheel


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Clayton Collins acquired HousingWire with a big vision for the small media business. 9 years later, it has come to life.

Register for the webinar:

  • Overcoming Risks from a Lender’s Perspective -  TODAY! - https://bit.ly/3WxDKAs

Topics in Clayton’s interview:

  • Hire for your skill gaps
  • Flying around the country to meet investors
  • Asking for warm introductions
  • Selling investors on his strategic vision
  • What to look for in a media company
  • Direct relationships with advertisers vs. programmatic ads
  • Rebuilding the sales team over and over
  • Riding the wave of the mortgage industry
  • Maintaining the magic of annual events
  • Selling print ads differs from selling digital ads

References and how to contact Clayton:

  • LinkedIn
  • HousingWire
  • Nathan Gregory on Acquiring Minds: Business-Buyer Fit in a 42-Year-Old Media Biz

Get a complimentary IT audit of your target business:

Learn more about Walker Deibel's done-with-you buy-side advisory:

  • The Acquisition Lab

Get complimentary due diligence on your acquisition's insurance & benefits program:

  • Oberle Risk Strategies - Search Fund Team

Connect with Acquiring Minds:

  • See past + future interviews on the YouTube channel
  • Connect with host Will Smith on LinkedIn
  • Follow Will on Twitter

Edited by Anton Rohozov
Produced by Pam Cameron

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Acquiring MindsBy Will Smith

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