In Depth

How to build a company you’ll run forever | Zack Kanter (Founder and CEO of Stedi)


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Zack Kanter is the founder and CEO of Stedi, an API-first healthcare clearinghouse. After bootstrapping a wildly profitable auto-parts business, he sold it to tackle "the most complicated problem" he'd ever encountered: business-to-business transaction exchange. He spent years building EDI infrastructure, threw away the entire codebase eight times, and found extraordinary traction in healthcare. Stedi recently raised a $70M Series B co-led by Stripe and Addition. In this conversation, Brett and Zack discuss why venture capital means "going pro," why execution is never actually a moat, and how "eating glass" became Stedi's competitive advantage.


In today’s episode, we discuss:

  • How 16-year-old Zack turned $2,500 into a wholesale empire
  • Why bootstrapping means being "constrained by capital" and how VC removes that ceiling
  • Why Zack rebuilt their EDI product eight times before launch
  • The snake swallowing a deer: what extreme product-market fit really looks like
  • What software companies can learn from discount retail and Toyota
  • Why Stedi’s new hires are told "everything’s your fault now"
  • And much more

  • Where to find Zack:

    • LinkedIn: https://www.linkedin.com/in/zkanter
    • Twitter/X: https://x.com/zackkanter

    • Where to find Brett:

      • LinkedIn: https://www.linkedin.com/in/brett-berson-9986094/
      • Twitter/X: https://twitter.com/brettberson

      • Where to find First Round Capital:

        • Website: https://firstround.com/
        • First Round Review: https://review.firstround.com/
        • Twitter/X: https://twitter.com/firstround
        • YouTube: https://www.youtube.com/@FirstRoundCapital
        • This podcast on all platforms: https://review.firstround.com/podcast

        • References:

          • Aetna: https://www.aetna.com/
          • Amazon: https://www.amazon.com/
          • AWS: https://aws.amazon.com/
          • Blue Cross Blue Shield: https://www.bcbs.com/
          • Change Healthcare: https://www.changehealthcare.com/
          • Cigna: https://www.cigna.com/
          • Clay: https://www.clay.com/
          • Costco: https://www.costco.com/
          • Ford Motor Company: https://www.ford.com/
          • GM: https://www.gm.com/
          • HIPAA overview (HHS): https://www.hhs.gov/hipaa/index.html
          • Jeff Bezos: https://x.com/JeffBezos
          • Kanban / TPS (Toyota): https://global.toyota/en/company/vision-and-philosophy/production-system
          • Microsoft Teams: https://www.microsoft.com/microsoft-teams
          • NetSuite: https://www.netsuite.com/
          • O’Reilly Auto Parts: https://www.oreillyauto.com/
          • Peter Thiel: https://x.com/peterthiel
          • Porter’s five forces: https://www.isc.hbs.edu/strategy/pages/the-five-forces.aspx
          • "Reality has a surprising amount of detail": https://johnsalvatier.org/blog/2017/reality-has-a-surprising-amount-of-detail
          • Slack: https://slack.com/
          • Stedi: https://www.stedi.com/
          • Summit Racing: https://www.summitracing.com/
          • Target: https://www.target.com/
          • Walmart: https://www.walmart.com/
          • Zapier: https://zapier.com/

          • Timestamps:

            (01:24) Zack’s first business

            (08:54) Why the first customer is tricky

            (10:12) The downside of bootstrapping

            (11:42) Why venture capital is like “going pro”

            (14:20) The confusion between ownership vs. control

            (16:08) Building a company you don’t want to leave

            (20:46) Do things better than other people

            (24:49) Stedi’s early years

            (31:43) Physical vs. digital product-market fit

            (34:41) How Stedi scaled decision-making

            (40:08) Stedi’s journey to product-market fit

            (45:22) Finding founder-approach fit

            (50:42) “All software is a cascade of miracles”

            (52:52) The surprising lessons from discount retail

            (57:50) How the Toyota production system influences software

            (1:01:31) What it means to be a high-agency person

            (1:03:09) The core trait Zack looks for when hiring

            (1:02:57) Maintaining conviction in unconventional practice

            (1:14:19) When should you start to hire managers?

            (1:17:42) “Reality has a surprising amount of detail”

            ...more
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