Welcome back to Routine Your Dream! In this episode, we’re diving into one of the biggest planning mistakes TPT sellers make: overcommitting to an annual plan that rarely sees the light of day. If you’ve ever mapped out an entire year only to feel scattered and overwhelmed halfway through, this episode is your rescue remedy.

Today, we’re tackling how shorter, focused 12-week* periods can help you achieve more in a fraction of the time. Inspired by the powerful concept of “periodization” (borrowed from world-class athletes), this approach has been a game-changer for so many entrepreneurs and educators aiming to work smarter, not harder.

Here’s what you’ll learn:

• The Problem with Year-Long Plans: Why “planning big” without a strategy leads to burnout and scattered results.
• What is Periodization? How athletes like Michael Phelps use it for peak performance, and why it works just as well in business.
• How to Use the 12-Week Year Framework: Tips for setting focused, achievable goals and actually hitting them without getting overwhelmed.
• Real-Life Examples: How you can apply this method to build momentum in your business, whether you’re aiming to boost social media, grow your email list, or launch a new product.
• Weekly Action Plan: How to break down your 12-week goals into manageable steps that drive real results.

Key Takeaways:

Forget the stress of annual goals that drag you down. A focused 12-week plan lets you stay adaptable, clear-headed, and motivated all year long. If you’re ready to stop the endless cycle of busy work and start planning like a pro, this episode is for you!

Resources Mentioned:

• The 12-Week Year – The book that introduces periodization planning for productivity
• The One Thing – The book that complements this approach with a laser focus on what matters most

Connect with Chynell:

• Instagram: @routineyourdream
• Website: routineyourdream.com

Work with Chynell: Interested in taking your business to the next level? Explore coaching opportunities with Chynell:

• Send a DM with the word "scale"on Instagram
• Visit routineyourdream.com for more information

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