I had the joy of interviewing Guy Hacking founder of TRIBE .

Guy is an absolute MACHINE -  he ran 39 Marathons in 39 days in aid of fighting child trafficking and has built a big brand in an unconventional way.  

I learnt BUCKET LOADS from this interview!!  

ON THE MENU: 

1. Be Authentic + Consistently show up + Lots of time (and failures) = SUCCESS  

2. No food and drink startup journey is ever linear - it’s squiggly, left-right, side-to-side, up-down journey.

3. In Running/Business/Life always remember, The Good will pass and Bad will pass.

4. Building a die-hard following is crucial to success. But always seek objective feedback from “outsiders” who won’t blow smoke up your arse. Have your blind spots covered.

5. Your packaging/brand can have all the "Bells and Whistles” in the world. But in Food and Drink, your product must taste BANGING to drive Rate of Sale.

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