One of the most basic things you can do as a sales organization is ensure that your executive team and entire company is aligned on the key value and differentiation of your solution. When you have consistent answers to the essential questions, you have the framework to equip sales to articulate your solution’s business value and differentiation in a way that drives bottom-line impact. John Kaplan joins us to discuss how companies generate consistent, cross-functional agreement on the four essential questions, and why it’s critical to accelerating business growth.


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Here are some additional resources on generating company alignment with the buyer:
- Four Questions Every Sales Organization Needs to Answer
- http://bit.ly/3c3jfnz
- Intercom Increased Average Deal Size by 261% After Generating Alignment
http://bit.ly/3e63YVn
- The Secrets to Aligning Your Company on Customer Value and Differentiation
 -http://bit.ly/3bcVV7u