You don’t need to be everywhere, all the time, to build an audience of ready buyers – in fact, it’s better not to be.

Choosing a focus platform and being strategic about where to invest your time is key.

Anything else can be automated.

If it isn't, you risk becoming less effective at building your audience.

On today's episode of The People Over Profit Podcast, I'll share:

If you're not just looking for followers but loyal fans who are actively buying from you often, you don't want to miss this episode!

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