Dietitian Boss with Libby Rothschild

How to Build Out Dietitian Services for a Practice

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In this episode, Libby Rothschild, founder of Dietitian Boss and registered dietitian, dives into actionable steps to create and refine services in your dietitian practice. Whether you're unsure of where to start with your offerings or are feeling uncertain about the services you've built, Libby shares practical strategies to guide you in creating a compelling, profitable service lineup that meets your clients’ needs. She covers the importance of starting simple, adding specialty options, creating packages, and implementing effective marketing and payment strategies to attract clients.

What you’ll learn from this episode: 

  • Why Offering Services Matters

    • Establishing clear, accessible options for clients to pay and achieve their goals.
    • Example areas: pediatric nutrition, chronic disease management, weight management, and body positivity.

    • Starting with Core Services

      • Begin with foundational offerings like an initial consultation and follow-up appointments.
      • Importance of creating a clear, easy-to-understand core offer that meets client needs.

      • Adding Specialty Services as You Grow

        • Introduce specialty services (e.g., sports nutrition, eating disorders) as you gain clarity on your target audience.
        • Let client demand and feedback guide your service development.

        • Creating Packages for Enhanced Value

          • Offering packages that include multiple sessions to provide long-term value, flexibility, and commitment.
          • Examples of package names and pricing tiers (Basic, Standard, Premium) for different client needs.

          • Leveraging Membership or Subscription Models

            • Benefits of a membership model for steady revenue and increased client support.
            • Adding features over time, such as community forums or exclusive coaching sessions, to retain members.

            • Effective Promotional Strategies

              • Limited-time offers and special promotions (e.g., Black Friday deals) to attract new clients.
              • Setting boundaries for promotions and adhering to deadlines to maintain trust.

              • Flexible Payment Options for Clients

                • Offering installment plans or discounts for upfront payments to make services more accessible.
                • Explaining the benefits of prepaid packages for client convenience.

                • The Power of Customer Service and Sales Skills

                  • Focusing on exceptional client experiences and continually refining your sales skills.
                  • Learning to evolve your offer based on client feedback and gaining confidence to increase prices as your business grows.

                    • Connect with Libby:

                    • Instagram: @libbyrothschild | @dietitianboss 
                    • YouTube: Dietitian Boss

                      • Are you ready to get support? Team Dietitian Boss offers support to help you start, grow and scale your private practice. Book a call to learn more about what options we offer to help you based on your stage of business.

                      • Discover the seamless experience of Practice Better through our referral link! Join us on a journey of enhanced wellness and efficiency. Start here!

                        Join our membership The Library HERE

                        Are You Maximizing Your Marketing? Take the Quiz to Find Out and Unlock Your Full Potential as a Dietitian!

                         Want to hear client success stories? Review here. 

                        Disclaimer: This episode contains affiliate links. If you make a purchase through these links, we may earn a small commission at no additional cost to you. We only recommend products and services we genuinely use and believe in. Your support helps keep the podcast running—thank you!

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                        Dietitian Boss with Libby RothschildBy Libby Rothschild
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