In this episode of Keep What You Earn, Shannon dives into the crucial elements of building trust with your customers. She breaks down the commonly known "know, like, trust" concept and introduces her own equation for trust: relationship plus reliability. Shannon emphasizes the importance of not just being likable, but also consistently demonstrating commitment and reliability to earn the trust of your audience. Drawing from her own experiences and interactions with clients, she illustrates how investing time and effort in building trust can lead to long-term, sustainable relationships with your ideal customers. Join Shannon as she shares valuable insights and actionable strategies to enhance the trust-building process in your business.

What you'll hear in this episode:

05:11 Building trust through content for business success.

08:40 Build trust through reliability and commitment.

If you like this episode, check out:

Why Just Bumping Up Prices Doesn't Cut It

How to Have a Successful Podcast

What Latin Music Can Teach You About Business

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The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.