How To Build Your Company To Last w/ Fiat's John Elkann

02.07.2018 - By Masters of Scale with Reid Hoffman

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Forget being a unicorn. Learn to be a “Phoenix.” Your company can last 100+ years — but you'll need the resilience to rise and fall, and rise again. Fiat’s Chairman John Elkann shares the principles that allow the "horseless carriage" company founded by his great-grandfather survive the ups and downs of a century of business (including competitor attacks, leader shakeups, financial crises and more). One key: Resilience. Another: Deciding which company traditions to keep, and which to leave in the past. Featuring cameos from Radio Flyer's Robert Pasin, Cue Ball Ventures' Tony Tjan and ABC Home & Kitchen's Paulette Cole.

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