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There's a connection few founders make — customer interview best practices & deciding what product to build are almost exactly the same as building your sales playbook.

Those best practices should influence your zero to one minimal viable product design.

And during that stage, not only are you figuring out your MVP, you're actually building your sales process.

There are so many companies where you look back at the foundational times, and they followed this process. Today we will unpack one of 'em with Mike Gamson from a little company you've all heard of, called LinkedIn.

The Science of Scaling is a HubSpot Original Podcast // Brought to you by HubSpot Media in collaboration with HubSpot For Startups // Produced by Matthew Brown.