Eli Schwartz reveals how coining the term "product-led" SEO and writing a book about it opened doors he never thought possible, why it's a mistake to charge by the hour instead of by the product, and why SEOs should be charging more than $100 per hour.

He also discusses his 2024 predictions for Google SGE, ChatGPT as a search engine, and whether guest posts will pass any value in the eyes of Google.

In this episode, we cover:

(00:00) Introduction and Eli's background

(02:15) Going Solo and Creating Product-Led SEO

(18:16) Holistic SEO vs Product-Led SEO vs Programmatic SEO

(24:42) Accepting Clients and Creating SEO Strategies

(35:27) How Long Should Client Engagements Be?

(39:39) Outbound Marketing and Client Acquisition

(44:44) The Unexpected Success of Writing a Book

(48:34) The Potential Impact of Google's SGE

(56:39) Will ChatGPT Launch a Search Engne?

(58:48) Will Google Announce That Guest Posts Pass No Value?

(01:06:29) Does SEO Ever Change?

(01:13:46) Company Size and Marketing Attribution

Where to find Eli:

LinkedIn: https://www.linkedin.com/in/schwartze

X: https://x.com/5le

Newsletter: https://productledseo.substack.com/

Website: https://www.elischwartz.co/

Where to find Tim:

LinkedIn: https://www.linkedin.com/in/timsoulo/

X: https://x.com/timsoulo

Website: https://www.timsoulo.com/