Sign up to save your podcasts
Or
Share How to Close Clients as the Underdog w/ Chris Do | Ep 439
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
How to Close Clients as the Underdog w/ Chris Do | Ep 439
In this episode Chris breaks down one of the most studied sales moments in sports history: how Nike's Sonny Vaccaro walked into a room as the clear underdog and walked out with Michael Jordan's signature. Using scenes from the film Air, Chris unpacks the psyop, the competitor takedown, and the negotiation move that changed the business of sports forever. Plus, a real-world story from a friend that shows exactly how to apply the same tactics in a creative business pitch today.
Timestamps:
(00:00) - Intro
(00:44) - The Underdog Psyop
(01:50) - Dismantling Converse
(04:05) - Taking Down Adidas
(06:30) - The Trap Question
(08:12) - The Carrie Story
(10:45) - Priming Price Expectation
(11:00) - The Royalty Negotiation
(13:35) - The Deal Stats
Check out The Futur:
Website: https://www.thefutur.com/
Courses: https://www.thefutur.com/shop
Linkedin: https://www.linkedin.com/company/the-futur/
Podcasts: https://thefutur.com/podcast
Instagram: https://www.instagram.com/thefuturishere/
Facebook: https://www.facebook.com/theFuturisHere/
X : https://x.com/thefuturishere
TikTok: https://www.tiktok.com/@thefuturishere
Youtube: https://www.youtube.com/thefuturishere
Check out Chris Do:
LinkedIn: https://www.linkedin.com/in/thechrisdo/
Facebook: https://www.facebook.com/BizOfDesign
Instagram: https://www.instagram.com/thechrisdo/
X: https://x.com/thechrisdo
TikTok: https://www.tiktok.com/@thechrisdo
Threads: https://www.threads.net/@thechrisdo
Behance: https://www.behance.net/chrisdo
Produced by UNFLTR
Learn more about your ad choices. Visit megaphone.fm/adchoices
View all episodes
By The Futur
4.9
851851 ratings
In this episode Chris breaks down one of the most studied sales moments in sports history: how Nike's Sonny Vaccaro walked into a room as the clear underdog and walked out with Michael Jordan's signature. Using scenes from the film Air, Chris unpacks the psyop, the competitor takedown, and the negotiation move that changed the business of sports forever. Plus, a real-world story from a friend that shows exactly how to apply the same tactics in a creative business pitch today.
Timestamps:
(00:00) - Intro
(00:44) - The Underdog Psyop
(01:50) - Dismantling Converse
(04:05) - Taking Down Adidas
(06:30) - The Trap Question
(08:12) - The Carrie Story
(10:45) - Priming Price Expectation
(11:00) - The Royalty Negotiation
(13:35) - The Deal Stats
Check out The Futur:
Website: https://www.thefutur.com/
Courses: https://www.thefutur.com/shop
Linkedin: https://www.linkedin.com/company/the-futur/
Podcasts: https://thefutur.com/podcast
Instagram: https://www.instagram.com/thefuturishere/
Facebook: https://www.facebook.com/theFuturisHere/
X : https://x.com/thefuturishere
TikTok: https://www.tiktok.com/@thefuturishere
Youtube: https://www.youtube.com/thefuturishere
Check out Chris Do:
LinkedIn: https://www.linkedin.com/in/thechrisdo/
Facebook: https://www.facebook.com/BizOfDesign
Instagram: https://www.instagram.com/thechrisdo/
X: https://x.com/thechrisdo
TikTok: https://www.tiktok.com/@thechrisdo
Threads: https://www.threads.net/@thechrisdo
Behance: https://www.behance.net/chrisdo
Produced by UNFLTR
Learn more about your ad choices. Visit megaphone.fm/adchoices
More shows like The Futur with Chris Do
View all
The Smart Passive Income Online Business and Blogging Podcast
3,449 Listeners
The GaryVee Audio Experience
16,844 Listeners
Social Media Marketing Podcast
1,442 Listeners
The StoryBrand Podcast
1,932 Listeners
Marketing School - Digital Marketing and Online Marketing Tips
1,258 Listeners
The Martell Method w/ Dan Martell
582 Listeners
The Game with Alex Hormozi
4,469 Listeners
The Diary Of A CEO with Steven Bartlett
8,748 Listeners
Modern Wisdom
4,045 Listeners
My First Million
2,654 Listeners
The Koe Cast
161 Listeners
The Startup Ideas Podcast
214 Listeners
Marketing Against The Grain
361 Listeners
Build with Leila Hormozi
957 Listeners
BigDeal
928 Listeners