A lot is written about the supply side of mis- and disinformation, including how propagandists and political leaders are using messages and platforms to impact public opinion. But less is written about the demand side. When it comes to false beliefs that each of us adopt and harbor to help us understand the world and events in it, what are the incentives and social dimensions that each of us as individuals and as members of the community are responding to that drive our appetite for misinformation?

Today’s guest has devoted her research to this subject, and has just published a book that serves as a very accessible entry point to the latest scholarship on this question. Dannagal Young is a Professor of Communication and Political Science at the University of Delaware and the author of Wrong: How Media, Politics, and Identity Drive our Appetite for Misinformation.