August 05, 2024

How to create high performing AI statics? Top 6 Ad placement inspiration in last 30days

48 minutes

This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.

Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠

Youtube: https://youtu.be/jHiBI7HRv0M

Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2ftcc85es-CesThaafn9k0BIFSVAV8FQ

Agenda

00:00 Epic intro

06:03 RoomSorts by GamingCat

08:33 Traffic Escape

12:22 Pizza Ready by Supercent

15:24 Hexa Sword by Lion Studios

19:32 App Open Rewarded Interstitial Ads in Hexasaur

25:09 The Brilliance of App Open-Rewarded Interstitial Ads

27:06 Using AI-Generated Images for Creative Inspiration

32:20 The Power of Static Images in Facebook Advertising

38:41 The Importance of Regular Creative Refreshes

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Matej Lancaric

User Acquisition & Creatives Consultant

⁠https://lancaric.me

Felix Braberg

Ad monetization consultant

⁠https://www.felixbraberg.com

Jakub Remiar

Game design consultant

⁠https://www.linkedin.com/in/jakubremiar

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Takeaways

Different mobile games use various ad placements to monetize their apps

Rewarded ad placements can be strategically placed to enhance the gameplay experience

Banner ads can be conveniently located near core gameplay mechanics to increase click-through rates

App open interstitials can generate revenue from users who show intent to play the game

The effectiveness of ad placements depends on the number of sessions and session time App open rewarded interstitial ads can significantly increase ad impressions and revenue

The game Hexasaur uses a clever implementation of app open rewarded interstitial ads to maximize ad exposure

AI-generated images from the Mid-Journey library can provide creative inspiration for ad campaigns

Static images are currently outperforming videos in Facebook advertising

Regular creative refreshes, including the use of static images, are crucial for maintaining ad performance

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Latest article - https://open.substack.com/pub/lancaric/p/how-to-market-a-merge-game-top3-ua?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true

Do you have UA questions nobody can answer? Ask ⁠⁠⁠⁠⁠⁠⁠⁠Matej AI⁠⁠⁠⁠⁠⁠ - the First UA AI in the gaming industry! https://lancaric.me/matej-ai

Felix Latest Article -

https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes

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