It’s great when your team members share your company content with their audiences. But how do you create content that they actually want to amplify?  

We share content that we relate to. We share content that shows off our expertise, makes us look intelligent, funny, or aligned with a group or movement. It’s human nature to what to show off our best side, so in this episode of the Content 10x Podcast, host Amy Woods looks at the type of content that can be repurposed for employee advocacy… with a repurposing spin!  

Find out:  

• What employee advocacy is and how to get employees’ buy in 
• The types of B2B content that can be repurposed for employee advocacy 
• What to consider when creating B2B content you’d like your employees to amplify  

Important links & mentions: 

• How You Employees Can Amplify Your Content with Bradley Keenan https://www.content10x.com/amplify-your-content-with-bradley-keenan/ 
• Why Do People Share Your Content? https://www.content10x.com/why-do-people-share-your-content/ 
• Our book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results) 

Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. 

Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. 

Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter