In this episode of The Real Women Real Business Podcast, Shauna Lynn Simon sits down with Kirsten Graham, CEO of Six Figure Business Coaching, to dismantle the "solo CEO" myth that holds so many women back. Kirsten shares how true growth only happens when you stop trying to do it all and start spending your time where it counts most.

From outsourced bookkeeping that helps you understand your profit margins to done-with-you lead funnels that actually convert, Kirsten reveals how strategic delegation can multiply your income and give you your time back. But this isn’t just about saving time; it’s about building a business that actually works for you. With humor, real-life examples, and practical insights, Kirsten walks listeners through how to know when to delegate, how to find the right support, and what to look for in a VA or team member, plus why SOPs are the unsung heroes of scale.

Whether you’re overwhelmed by tasks or hesitant to let go of control, this episode will leave you inspired to lead with confidence and clarity. Tune in for an honest conversation that might change how you run your business.

Timestamps:

• (00:02) - (04:15) - Meet Kirsten Graham and explore how delegating transformed her multiple businesses
• (07:45) - (11:58) - Why doing your own bookkeeping is costing you time, money, and energy
• (15:20) - (20:10) - The power of lead magnets, landing pages, and affordable tech support
• (27:45) - (32:55) - Overcoming the mindset of “I can do it better myself” and letting go of perfection
• (40:03) - (44:44) - How to find the right VA, avoid common hiring mistakes, and build strong support systems 

Resources:

• Book Your FREE Coaching Assessment Call with Shauna Lynn: https://www.aboutshaunalynn.com/coachme
• Learn more about the show: AboutShaunaLynn.com/podcast

Kirsten Graham:

• Learn More About Kirsten: https://sixfigurebusinesscoaching.com/
• Double Your Income with a Marketing VA: https://outsourcingforbosses.com/
• Follow Kirsten on Facebook: https://www.facebook.com/SixFigureBusinessCoaching
• Follow Kirsten on Instagram: https://www.instagram.com/sfbizcoaching/
• Follow Kirsten on YouTube: https://www.youtube.com/@sixfigurebusinesscoaching
• Follow Kirsten on LinkedIn: https://www.linkedin.com/in/kirstengrahamsfbc/

About Kirsten Graham:

Kirsten understands that time is the most valuable asset for business owners. That’s why she helps them transition from being invisible to gaining visibility with the right audiences. Through strategic video marketing and podcast guesting, Kirsten empowers business owners to build authority and generate quality leads. Plus, with the support of a VA, business owners can free up their time to focus on growing their income.