One of the goals I have for restaurant owners is to get them to a place in their business where they work on bigger strategic projects, such as restaurant marketing, and to do it in a strategic and thoughtful way. Since in my work with restaurant owners, I focus on systems for operations, I like to leave restaurant marketing to the experts. One such expert is on this episode of my podcast, The Restaurant Prosperity Formula, Erik Shellenberger. He is an author and owner of Bar Marketing Basics, a marketing firm that focuses on bringing new customers into your restaurant or bar, using the many sources and tools your customers turn to when they’re picking a restaurant, such as Google. Shellenberger is on a quest to help restaurant and bar owners stop buying into the myths that other restaurant marketing companies are selling so they can start bringing real traffic through your doors. Tune in to hear a great conversation between me and Shellenberger and to get ideas you can use immediately for marketing in your restaurant.

Take advantage of Erik’s offer: www.barmarketingbasics.com/scan-your-restaurant-or-bar/

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Sponsor – Margin Edge: http://www.marginedge.com/dsp