Have you ever gone through your presentation and told your client all the reasons why they should purchase a life insurance policy from you, and nothing comes of it? Sometimes we frame our conversations with clients on the wrong things like pricing, riders, or other plan benefits. Our focus instead needs to be on providing a vision of how this policy will help their family on the hardest day of their lives.  In this episode, Roger, Chris, and Zach discuss how to frame conversations with your clients to help you close more sales.