Should we wait around for the next email bomb to drop? No! Smart senders need to be proactive about future-proofing their programs. 
Luckily, Al Iverson, a bona fide email deliverability expert and the creator of the highly influential website Spam Resource, is here to give us some expert tips to stay ahead of the game. 
In part one of this two-part episode, he joins Guy and Danielle to discuss implementing DMARC, maintaining a low spam complaint rate, and the need for marketers to stay up-to-date with industry standards.
Email After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.so
Check out our three most downloaded episodes:

• Rethinking Customer Loyalty Programs: The Good, The Bad, and The Free Coffee
• The One Email Metric You’re Not Tracking (& Other Secrets to Killer Email Content) with MarketingProfs’ Ann Handley
• New Consumer Email Trends & Tips to Become a BFF Brand with the Data & Marketing Association (DMA)