How much revenue can you tie to your content marketing operations? Should you place your Content Marketing Strategy in the hands of AI?

To discuss this, we’re joined by Alexis Chevallier, Former CMO, now Part-Time CMO, who’s successfully achieved 3M in ARR directly attributed to content marketing operations for Content Marketing Agency YouLoveWords.

We cover:

> What does a part-time CMO do?

> What are the requirements for Content Marketing to become a growth engine?

> What would prevent Content Marketing from supporting growth?

> How do you get your CEO to understand content marketing?

> How to achieve 3M in ARR from content marketing

> How to build a high-performing marketing team?

> The right split between long and educational content and snack content?

> What AI is really bringing to content marketing

Tune in to hear from Alexis Chevallier, Content-Led Part-Time CMO.

About the show:

The SaaS Growth Hub podcast is powered by Growth Marketing Agency Advance B2B. We cover marketing strategy, sales and marketing alignment, content marketing, and brand marketing to help B2B marketers grow and scale up their companies.