On this week’s Mini News sesh, Emily and Lilah discuss YouTube Shorts. Do Shorts really matter? How do Shorts impact your YouTube channel as a whole? If you’re already posting on TikTok and Instagram, do you need to post YouTube Shorts as well? Watch this video and find out!

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⭐️Did you know that 75% of YouTube users engage with Shorts in some form? 70% of web users regularly watch short-form video. This being said, Shorts are definitely a rising competitor to TikTok and Instagram Reels. If you're a YouTube user, you should be using Shorts, too. In the last month, 74.4% of YouTube viewers that have found our channel (Wingnut Social) discovered it via their Shorts feed.

⭐️YouTube is testing new monetization options, including product tagging, which will be similar to Instagram and TikTok. What does this mean for interior designers, architects, and home brands? Well, you'll be able to tag your products in your Shorts!

⭐️If you're already creating videos for TikTok and Instagram, upload them to YouTube as well. You'll be getting even more value out of your effort. Videos under 60 seconds will automatically be shared as Shorts, similar to how videos on Instagram are automatically shared as Reels. If you also create long-form content, your Shorts can help users discover those longer videos. Here's a tip for your Shorts: YouTube is very SEO-heavy, meaning keywords in your video titles and descriptions are super important. Your Shorts "captions" are going to look different from an Instagram Reel or TikTok caption, which are more reliant on hashtags.

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