Have you ever thought about what an iPhone costs to make? Now, you're not going to negotiate the price of an iPhone cause there's too strong a demand. But let's say there wasn't. Then you can negotiate. I meet with my entire team every month and I help them with anything they need. Negotiating is always a trending topic. There's an art to it. So, how do you get people to do what you want? It all goes back to your confidence. Yes, your confidence.