March 01, 2018

How to get SaaS pricing right with Kyle Poyar, OpenView

31 minutes

Kyle Poyar is a self-professed pricing and growth nerd. The latest guest on the SaaS Revolution Show, Kyle is Senior Director of Market Strategy at Openview, one of many speakers we will welcome in Dublin for SaaStock18. His passion lays in seeing how packaging and pricing have the power to build large and enduring business.

Kyle helps OpenView’s portfolio companies accelerate to top-line growth through deep insights into their market landscape and customers.

Kyle recently published an article studying the price changes Netflix introduced https://labs.openviewpartners.com/netflix-pricing-strategy/#.Wnx15pOFjOQ. The point he was making there, as he does so on the podcast as well, is that few companies understand the true effect price increases have on a company’s bottom line, a contributing factor to the reluctance of many SaaS founders to charge more.

Kyle is also the author of a comprehensive pricing e-book - Mastering SaaS Pricing. http://offers.openviewpartners.com/mastering-saas-pricing

Listen on to learn

How to be more data-driven in your pricing decisions

How to have better pricing conversations with customers

What are the signs it’s time for a price increase

What are the impacts of increasing prices and why no one should be scared of that

How do you implement and communicate a price increase

P.S.

Boston where Kyle comes from, like many other cities around the world, has become a hotspot for SaaS. In the next year, we will visit some of them, bringing SaaStock on Tour, starting with London on March 21st where we’ll gather 300 SaaS founders, their executive teams, and local VCs. In an epic day of content, learning, and networking, we will host amazing speakers such as Peter Bauer, who to this date is the only UK headquartered SaaS to IPO with Mimecast, Peter Holten Muhlmann, CEO of one of Europe’s greatest scaleups, Trustpilot, and Des Traynor Co-founder of Intercom. To see full agenda and grab yourself a ticket head over to SaaStock.com/ontour/city/london. For a special 20% discount for podcast listeners use code saasrevolution. https://ti.to/saastock/SOT-London/discount/saasrevolution

Check out the other ways SaaStock is helping SaaS founders move their business forward:

🇮🇪 SaaStock Europe: 14-15 October 2025 | Dublin, Ireland
Book you tickets: https://saastock-europe.com/tickets/

🇺🇸 SaaStock USA 2025: April 2026 | Austin, Texas
Join the waitlist: https://saastock-usa.com/

🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/)

🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)

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By The SaaS Revolution Show, Alex Theuma

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