Feedback is essential to building a culture of growth and improvement. Today, Leila (@LeilaHormozi) shares with us the importance of giving feedback and how it can create a culture of feedback in a company. She also shares her framework for giving feedback, called the "Five A's," and why normalizing feedback and following this framework can accelerate its growth and retain top talent.

Welcome to Build where we talk about the lessons I have learned in scaling big businesses, gaining millions in sales, and helping our portfolio companies do the same. Buckle up, because we’re creating an unshakeable business.

Timestamps:

(2:51) - 2 beliefs on feedback: retention & speed

(6:21) - The five A's framework

(13:14) - Educate & help your team understand your feedback

(14:07) - Normalize feedback, make it part of your culture

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