Are you a new real estate agent looking to make a name for yourself in the industry? Finding success in the competitive world of real estate in today’s digital age requires creating a strong online presence with authentic and consistent content. 

In this episode of the Empowered Agent Podcast, Tristan speaks with Tara Roy, a successful real estate agent who shares her journey from psychology to advertising to real estate. Tara emphasizes the importance of client focus, marketing, and longevity in the industry, and discusses the value of having a strong online presence through YouTube. She shares tips on creating successful YouTube videos, finding a niche, and consistently generating leads. 

Listen in to learn how to find a niche and target a specific audience rather than try to appeal to everyone. You will also learn the importance of creating systems and processes to onboard new team members successfully. 

What You Will Discuss: 

• [00:00] Intro 
• [00:53] Tara on her background in advertising and marketing and how she got into the industry.
• [02:52] The ups and downs of the real estate industry and how her business has evolved. 
• [07:33] Tips on how to organically market real estate on YouTube and find success. 
• [16:04] Polished vs. authentic videos on YouTube plus the power of niche marketing.
• [19:20] Why she loves being her own boss and the emotional gratification of helping clients. 
• [23:29] She describes the major challenges she experiences as a real estate business owner. 
• [25:54] Start writing out processes and procedures early on to make onboarding easier in the future.
• [28:01] Tara’s favorite apps and CRMs, including the AI platform ChatGPT for content creation.
• [30:43] The importance of learning digital marketing early to promote your business effectively.

Quote:

• “Start writing out your processes and procedures now as if you’re going to onboard somebody.”- Tara [26:00]

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