"The gap between where you are and where you want to be in your business is the amount of hard conversations you're willing to have." Today, Leila (@LeilaHormozi) shares with us the framework for effective communication. By establishing tone, eliminating assumptions, explaining the problem, emphasizing the impact, estimating the severity, and following up with a plan of action, you can provide clarity and ensure that the conversation is productive.

Welcome to Build where we talk about the lessons I have learned in scaling big businesses, gaining millions in sales, and helping our portfolio companies do the same. Buckle up, because we’re creating an unshakeable business.

Timestamps:

(0:46) - No one is good at having hard conversations.

(2:17) - Difference between short-term discomfort and long-term harm.

(4:52) - Understanding the Six E’s Framework.

(9:21) - Executing the Four A’s Framework.

(12:58) - 3 things to alleviate conversation debt.

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