You've likely heard people sing the praises of MATTER OF FACT, the brand created by today's guest, Paul Baek. Paul is not only the founder but formulator and CEO of the the award-winning skincare brand. After becoming a K-Pop singer in the early 2000s following his studies at Harvard, Paul spent years of research and development to create one of MATTER OF FACT's first products, a high-potency 20% vitamin C serum. He's on the pod to share how his career as a K-Pop star influenced how he took care of his skin, what he learned about skincare from Korea, and how MATTER OF FACT separates itself from other skincare brands — including the fact that their vitamin C is not only highly concentrated and waterless, but also holds its efficacy 19 months after use.

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