DOWNLOAD: Revenue Expansion Maximizer -http://bit.ly/2qjJfTM

A SaaS Academy client recently asked me what SINGLE metric I would look at if I had to bet on the future success of a software company.

It all comes down to this…

Net negative churn.

Simply put, if your expansion revenue is growing faster than your contraction revenue (from downgrades and cancellations)…

… your momentum pretty much becomes unstoppable.

This week’s video goes deep into the 5 key areas that put you on a collision course with this “holy grail” of SaaS growth.

(Hint: having a $7 unlimited pricing level isn’t how to get there.)

As you may have guessed… it all starts with reducing churn.

Can’t expand your relationship with customers who jump ship ;-)

But once you get your churn fixed… there’s a sweet science to increasing LTV’s while bringing MORE value to your customers.

Here’s a high level rundown:

1. Fix your churn
2. Redesign your price plans
3. Price on value
4. Create add-ons
5. Offer partner solutions

Watch this video and then leave us a comment sharing any strategies and tactics you’ve personally used to expand LTV.

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Dan Martell has advised more startups than his hometown has people and teaches startup founders like you how to scale. (Get the free 3 videos to grow your business here.) He previously created, raised venture funding for and successfully exited two tech startups: Flowtown and Clarity.fm. You should follow him on twitter@danmartell for tweets that are actually awesome.

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