Amidst a fintech boom over the past decade, Acorns has continued to scale dramatically. The app which allows consumers to save and invest has grown to serve over 11 million customers and has helped its users invest over $15 billion to date. Noah's path into the CEO seat was an unusual one: he's a 4x entrepreneur and former DJ for Jennifer Lopez. But growing up in New York City gave him a life and career purpose to help level the playing field. Noah shares how he thinks of Acorns as a financial wellness system, why behavioral economics have helped the company make an emotional connection with users, and why he's inspired by the quote "the process is the prize."