In this deeply introspective episode of Live Life by Design, Jeff Mendez is joined by entrepreneur and culture architect Jordan Binning. Known for building high-performing teams and leading with loyalty, Jordan shares the highs, lows, and lessons from his personal and professional journey — including launching a new business from scratch, staying grounded through adversity, and creating success that starts at home. You’ll hear real talk about sales, entrepreneurship, family, legacy, and what it really means to live life by design. This episode is packed with timeless leadership insights and actionable perspective for anyone chasing long-term, purpose-driven success.

Key Moments

00:00 — Jeff introduces Jordan Binning and his leadership impact

01:08 — What excites Jordan about life and purpose today

05:03 — Why consistency and “the boring stuff” wins

06:54 — Jordan redefines success and fulfillment

09:04 — His leap into entrepreneurship and building from zero

17:14 — Emotional moment: who Jordan looks for first in a room of everyone he’s ever met

24:25 — The $60K financial mistake that shaped his investing discipline

26:47 — How his first rental property changed everything

29:11 — Sports and sales: building a competitive edge

31:00 — Morning routine and maximizing time as a CEO

34:00 — Why leaders must be unavailable to be available

36:04 — CEO vs. sales: what changed, what didn’t

42:28 — The hardest season of Jordan’s life and how he handled it

46:15 — The ripple effect of his leadership on others

50:03 — Creating culture that people return to — even after leaving

56:17 — Measurable leadership: what gets tracked gets managed

58:25 — Pressure is a privilege: the mindset shift that changes everything

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