Have you ever had one of those moments where you realize you’ve been looking at something the wrong way this whole time? Yeah, that’s exactly what happened in this episode.

Michael from Ad Badger sat down with Abe Chomali, and they got real about something a lot of Amazon sellers don’t want to admit—just because your ads are bringing in sales doesn’t mean you’re actually making money. 

They talked about why ACOS can be super misleading, how some brands are spending more and somehow making less, and why profitability is the real metric that matters. Also, did you know there’s an entire eBay market for failed startup swag? Because I didn’t, and now I can’t stop thinking about it.

We’ll see you in The PPC Den!

🦡 Highlights ​​

00:00 – Why Kirkland hoodies are a thing

01:24 – Would you rather have lunch with Joe Camel or the Marlboro Man?

03:07 – The biggest challenge for Amazon sellers in 2025

05:20 – Why ACOS and ROAS don’t tell the full story anymore

07:58 – The hidden pressure on margins 

12:06 – The problem with tracking profitability per product

18:17 – Why some products look unprofitable but actually drive huge sales

23:19 – The biggest mistake people make when analyzing ad spend

28:38 –  Balancing high ACOS vs. low ACOS campaigns

35:31 – The one report every Amazon seller should check weekly

40:09 – How to spot anomalies in your Amazon data

45:48 – The unexpected backstory behind Abe’s office décor

🦡 Resources & Links

• 🦡 GET AD BADGER ➡️

• Where to find Michael, Michael Erickson Facchin

• Where to find Abe, Abe Chomali

• XP Strategy

• Amazon Advertising Stats for 2025

• RPSB (Research peel stick and block) 2025 Update

• 2025 Amazon Marketing Resolutions and Intentions

• 3 Must-Try Amazon PPC Strategies for Higher ROAS & Lower ACOS

• 📚 Unlock our FREE comprehensive Amazon Marketing Playbook

• Subscribe to our newsletter

• Transform your workflow with our comprehensive Amazon Advertising checklist

• Review all our show notes

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Abe Chomali

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno