In 2012, as a Ruby programmer, Sid Sijbrandij encountered GitLab, an open source technology that sparked his interest. Soon after, he decided to build a company on top of GitLab and has since scaled the DevOps platform to an estimated 30 million+ registered users from startups to global enterprises alike. A decade after the first GitLab code was written, the company went public at a valuation of $11B. Sid shares how their pricing model is based on end user, the value of starting a CEO shadow program, and why he decided to make the company's 2,000 page employee handbook public.