Not all business models are equally easy to start. Some generate cash from day one, others only work once you reach massive scale.In this solo episode, Alan Frei breaks down the two main categories of business models, B2B and B2C, and explains which B2C models are actually realistic to launch if you're starting from scratch.

Drawing from his experience building direct-to-consumer companies like Amorana, he shares which models work early, which look attractive but are risky, and why timing and positioning matter more than most founders think.He explains:* The difference between B2C and B2B business models* The core B2C models every founder should understand* Why e-commerce is the easiest model to start* Why he’s skeptical about dropshipping as a long-term strategy* How hybrid models combine cash flow with long-term growth* Why D2C remains one of the most practical entry points for entrepreneursThe key idea: start with a model that generates cash flow early, then expand once momentum exists.This episode is part of Alan’s short-form solo series, where he shares practical lessons from entrepreneurship, marketing, and personal branding in clear, actionable 10-minute episodes you can apply immediately.👉 Subscribe to the newsletter for more frameworks and real startup lessons: https://www.alanfrei.com/newsletter