More than ever, consumers want to associate with companies that are committed to environmental, social, and governance issues. This includes where they do their banking.

But, while almost every financial institution is jumping on the bandwagon saying they are committed to doing what is good for society, how does a bank or credit unions differentiate from the noise in the marketplace?

We are fortunate to have Chris Skinner, one of the foremost influencers in the banking industry and author of the book, ‘Digital for Good’, on the Banking Transformed podcast. He discusses the value of having a higher purpose for financial institutions.

This episode of Banking Transformed is sponsored by mParticle.

 mParticle believes that better decisions start with better data. Cleanse, visualize, and connect your customer data from any source or system to any API. Better data, better decisions, better outcomes. Visit mparticle.com for more.