Joseph Wilkins founded the marketing agency ProCreative around 20 years ago, and from that grew FunnySalesVideos.com, where he and his team create refreshingly entertaining sales videos that turn to view into buying.

His campaigns are extremely successful and he has previously worked with the likes of Google, McDonald's, and Linked In (among others). Now he's looking to share his ideas and success stories with other marketing fanatics and budding business owners.

We talked to Joseph about his creative journey and how adding humour to your content can be a huge help in your success.

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[00:01 – 05:32] Opening Segment

• Joseph talks about his background.
• He talks about how he grew up with the creative bug.
• How he launched funnysalesvideos.com;

[05:14 – 15:14] Eight Steps

• He talks about their process of producing their videos.
• Eight steps of creating a great video
• Why you should find comedy writers;
• How an iphone can be a tremendous help;
• The importance of testing your videos.

[15:14 – 23:40] Why Humorous Videos

• Joseph talks about when you should add funny videos to your repertoire
• The importance of speaking in the language of your audience.
• How you should approach content creation.
• How you can download Joseph's e-book

[23:40 – 29:29] Round of Insights

Apparent Failure:

Putting all of his eggs in one basket.

Digital Resource:

Harmon Brothers University

Most Recommended Book:

From Poop to Gold

Daily Habit:

Exercising and reading the bible

#1 Insight for Making Good and Funny Videos

Become a creator of consumption.

Best Place to Grab a Bite in Utah:

Indian Food

Contact Joseph:

To learn more go to his website. Click here to download his ebook and click here to get a free brainstorm session with Joseph.

Tweetable Quotes:

"Whatever you are doing right now; you can elevate it and make it better by adding humor." - Joseph Wilkins

"99% of the companies can benefit from humor." - Joseph Wilkins

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