It can be tough going to your market and making the same offer for the 37th time, so how can you keep making offers without repeating yourself and boring your audience? That’s the topic of this short episode, learn how Frank uses multiple angles to create new and valuable content while also making more offers and keeping things interesting for his customers.

• It’s hard to go to marketplace and just say “buy my stuff!” You have to come up with multiple angles to make your offer.
• There are two angles that are helpful to start with: the how to angle and current affairs.
• The how to angle will help you understand the steps your customers need to go through to achieve the transformation they’re looking for. Each step can become an angle you can work and turn into an offer.
• Anything related to the steps in the process can have a pitch made around it.
• Anything about the economy is always going to be an angle. Up or down, it doesn’t matter, it will still work.
• Current affairs is the second angle you can use to make your offer. Lead with breaking news and your content, then make your offer based on that approach.
• All this is part of a bigger strategy called Intent Based Branding. Intent Based Branding has three core parts: the first is creating useful content that makes an offer, the second is content that continues to work for your business, and the third is the content that works really well gets turned into ads.
• A little bit of creativity and you’re never going to run out of angles from which you can approach your offer.
• Both of these ideas are great factories, not only for content but for angles for approach in terms of what you’re going to sell.