The Business of Hearing

How to Make Patients Fall in Love With You


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In this episode, Oli shares a personal story that leads to a powerful lesson in patient loyalty and how email newsletters (done right) can drive long-term connection.

We explore how to turn routine emails into a personal, relationship-building tool that makes patients love your brand.

You’ll hear about:

  • The difference between transactional and emotional messaging

  • Why most email newsletters are a waste of time

  • A simple strategy for staying top of mind with your patient base

Learn more at www.orange-gray.com

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The Business of HearingBy Oli Luke

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