So you're a small or medium-sized business and you don't have a multi-million dollar budget to spend on flashy ads... How do you capture the attention and fascination of your target audience? NYT best-selling author, NSA Hall of Fame speaker and advertising executive Sally Hogshead is here to reveal her key strategies for standing out and creating a MESSAGE (not ads) that people actually want to listen to.

Join Dan Kennedy and Sally in this classic 2016 interview as they share timeless, real-world examples to illustrate how to stand out from your competitors and avoid commoditizing your brand/business all together!

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