When Fery Kaszoni first ventured into the world of SEO, he had no idea that 10 years later, he would be the CEO of a thriving digital PR agency on track to make £10M per year.

Fery's success is largely driven by his personal brand, and his fun, goofy spoofs of popular songs have become a hit in the SEO community.

But it wasn't always that way. Fery shares his ups and downs as an agency owner, what he wishes he could have done differently, and how others can replicate his success.

00:59 Fery's background as a developer

04:00 First steps into the SEO industry

11:22 Finding the passion to create an agency

15:31 Shifting to digital PR

18:19 How to scale an agency to 8 figures

27:18 Success without eating your own dog food

30:13 The true ROI of sponsorships

37:49 Fery's competitive advantage

43:49 Finding and onboarding solid employees

50:38 Expansion and team structure

52:46 Fery's role at Search Intelligence

54:46 The value in creating viral videos

58:55 Balancing humor and seriousness

01:01:45 Four day work weeks

01:08:38 Are social media and brand building the future of SEO?

01:11:43 Outro

We hope you enjoyed this episode of Ahrefs Podcast! As always, be sure to like and subscribe (and tell a friend).

Where to find Fery:

LinkedIn: https://www.linkedin.com/in/ferenczkaszoni/

Website: https://search-intelligence.co.uk/

Where to find Tim:

LinkedIn: https://www.linkedin.com/in/timsoulo/

X: @timsoulo

Website: https://www.timsoulo.com/