Can you handle the truth? People don't read all of your sales copy on your website. Think about your own behavior when you read a web page. 

You only have a few seconds to capture someone's attention when they land on your guitar landing page. If the text (sales copy) doesn't open with a thought-provoking, shocking, unexpected, or funny sentence-your website visitor is likely to jump off your page. 

This doesn't apply if your website visitor is all ready to sign up and doesn't need some extra encouragement. 

In this episode of Music Lessons and Marketing, I'll share with you strategies for how to market guitar lessons on your website. 

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