Whether you realize it or not, everyone has done sales at some point - selling a product, an idea, or even a preference of where to have dinner. In fact, a recent study of all professions revealed that people feel like they are persuading others 41% of their day. But then why is there such a negative stereotype of selling? Listen in on today's episode to learn how to master the art of persuasion and ethical selling without coming off "sleezy", "slimy", or "yuck" as study participants said.

Want to dive in more? Join our webinar on the Principles of Influence in Selling to get an overview of the 8 ways you can master the art of persuasion. Register today at https://lifeinsuranceacademy.org/webinars

For other resources and show notes, visit https://liapodcast.org/ep76

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For more information and cliff notes of each episode, visit liapodcast.org. The Life Insurance Academy Podcast takes you out of the classroom and into the conversations of top-producing agents in life insurance sales so you can level up your business. Subscribe and follow-us at @LifeInsureAcad.