This episode of The Second Shift Podcast features Melissa Tecson, a key figure working closely with creators at TikTok. You might ask, why TikTok? Especially for our Second Shift community? Well, TikTok isn't just dance trends and viral challenges; it's a dynamic platform reshaping the digital landscape, and no matter what you are doing or building, TikTok is not a platform you can ignore. If you have a product to sell, want to reach a specific community, or are an author or coach-- if you want to elevate your brand and business, understanding TikTok is no longer optional—it's essential. Melissa is here to demystify the platform and show us how to harness its power, ensuring we're not just keeping up but leading the way in the digital age. 

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