I have the pleasure of speaking with Carlyn Bushman, founder of Carlyn Bushman Consulting, a consulting group that helps female entrepreneurs accelerate their businesses to create reliable, sustainable revenue streams. We discuss the critical pillars of building a successful business, including financials, sales, marketing, technology, and management.

To succeed, it's crucial to understand your business's behavior and analyze alternative metrics beyond profit margin and subscriber numbers. As entrepreneurs, it's easy to get caught up in day-to-day tasks and lose sight of our long-term goals. She shares the potential negative impacts of not measuring progress and the costs it can have on your business's growth and success.

Throughout the episode, Carlyn's wisdom and experience provided valuable insights for female entrepreneurs looking to build successful businesses. From her first experience with entrepreneurship to her mission of empowering women, her passion for helping others succeed shines through.

What you'll hear in this episode:

[3:15] Why Carlyn started her business and focussed on female entrepreneurs.

[6:00] What is Carlyn's first memory of entrepreneurship in her own life and how has it impacted her career trajectory?

[16:45] How do you start building, identifying, and monitoring your metrics?

[20:40] How do you establish meaning behind these metrics and connect them to the direction of the business?

[22:40] What qualitative, less structured metrics, do you recommend individuals track that may not have hard numbers associated with them?

[29:15] How do you determine the root cause of a change in one of your key metrics?

[31:30] What is the cost of not measuring your key metrics?

[34:30] How do you help business owners overcome the feeling that their self-worth is the success of their business?

Connect with Carlyn:

carlynbushmanconsulting.com

IG: @carlynbushmanconsulting

* Related episodes:

236: How to Know if Your Overhead is Too Large

245: Staying Small on Purpose with Keila Hill-Trawick

264: 3 Ways Your Business is Leaking Cash

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The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.