The Typecast: Grow Your Art Business

How to Monetize Your Creative Passion Without Dying Inside with Lauren Hom | The Typecast Episode 37


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In this episode, Ilana and Katie chat with  Lauren Hom, a celebrated freelance artist renowned for her distinctive lettering style and entrepreneurial prowess. Lauren is known for combining her passion for lettering with culinary arts, creating a unique recipe of creativity and business.

Lauren shares her insights into the creative process, entrepreneurship, and how her unexpected hobbies influence her work. She’s all about monetizing your passions and finding ways to explore your diverse interests.

All that and more when you listen to this episode:

• Her path to becoming a freelance artist and exploring crafts, food, and ceramics before pursuing culinary school.

• How Lauren integrates new skills and mediums into her work

• The power of viewing your career as an ongoing experiment to find what brings joy. 

• How to market your work without feeling like a selling machine and how to create genuine connections and recognition in marketing.

• How culinary arts inspire her creative process and integrate into her work.

• Entrepreneurial insights and the joy of monetizing personal interests.

Connect with our guest:

Instagram: @homsweethom

Website: Hom Sweet Hom

Mentioned in this episode:

The Meatball Studio: Spaghetti and Meatballs

The Art of Gathering: How We Meet and Why It Matters: Parker, Priya

Rachel Renae

Connect with Katie & Ilana from Goodtype

  • Goodtype Website
  • Goodtype on Instagram
  • Goodtype on Youtube

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Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!

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The Typecast: Grow Your Art BusinessBy Katie Johnson and Ilana Griffo of Goodtype

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