Destaney Wishon from BetterAMS joins Michael this week to discuss why everyone loves Total ACOS. It’s an important metric, but tackling it is often misunderstood. In this episode, they discuss what influences Total ACOS, how to set goals specifically for Total ACOS, and why bid optimization is the magic behind it all.

This episode also features Ad Badger’s very first giveaway! Listen to find out how one lucky person may win literal tacos.

We’ll see you in The Badger Den!

Highlights:

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Resources & Links

All our episodes and show notes are available at https://www.adbadger.com/podcast​​​​​

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Destaney Wishon from BetterAMS

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

Graphic Designer: Emma Walker