In this episode I chat with Ronn Torossian, founder of 5W PR, the 24th largest PR firm. Ronn’s tells us about his experience growing an agency, and how to overcome the many struggles that come along with growth.

Success is not a magic formula.

Every client, every project is something different. Not all clients want the same thing, so you need to make sure that you are actively listening to what they want.

But it’s not just about listening. You also need to be communicating with them regularly. Conference calls, activity reports, whatever it takes. Even if you’re speaking with them every day, make sure you are also giving them formal weekly and monthly reports.

Relationships matter.

Strive for building real relationships. Get to know the person, not just the professional. Nurturing solid relationships will go a long way in helping you keep clients and work smoothly with them.

How to continuously add value.

You have to stay immersed in the client’s business. Realize that you and your agency are there to help them grow their business. The client doesn’t need to be worrying about what you’re up to, they need to know they can rely on you to help them succeed.

Don’t forget your purpose!

Overcoming the struggles.

If you think being an entrepreneur is easy, you’re insane. Every single day there’s something going on. It doesn’t get any easier, you just get better at handling it.

One of the best techniques for dealing with the stress is learning balance.Click To Tweet

It’s a continuous learning process, but you need to figure out how to take time to just turn off. Taking a vacation, doing a favorite activity, etc. will help clear your mind and make you a better agency owner in the long run.

You also need to become a master of time management. Limit your distractions and accept that you can’t do everything.

And since you can’t do everything, you need to hire smart and talented people to help you. Then you need to make sure they are empowered to do the work. It’s hard to let go of control but it has to be done if you’re going to grow.

Ronn’s advice for growing.

There are lots of different stages of growth. According to Ronn, “What got you here will not get you there.”

It’s different going from a handful of people to over ten. It changes again going from 10-20, 20-35, and so on. There are different struggles at each stage.

“Just make sure you have surrounded yourself with smart people to help you along the way.”

Your business can look like this if you want it to.

* If you’re tired of getting the less profitable clients…

* If you’re sick of selling yourself cheap when you know you’re worth MORE…

* If you TRULY care about your clients and you want to build a business that creates RESULTS for them…

Let’s chat.

Click here to schedule a strategy session, and learn how you too can be on your way to building a multi-million dollar agency.