Welcome to a new episode of Business Lunch. In this episode, we talk about media assets and how owning your traffic can radically transform your business landscape. Discover how to navigate the acquisition of companies that have already captured the attention of your ideal customer profile (ICP). Learn why owning media assets, like groups, social media presence, SEO pages, and more, can lead to substantial savings and give you a competitive edge by eliminating the middleman. 

Highlights:

"It's better to own than to rent, especially when it comes to traffic.”

"Owning your own media... means you get to decide who gets to see what, communicate directly with those people, and control who else gets access to those people."

"If you can acquire those products, you acquire the audience of people that likes those products or services."

Timestamps:

00:00 - Introduction to Buying Businesses and Media Assets

00:37 - Defining Media in Business Acquisitions

02:38 - The Power of Owning Media vs. Paying for Traffic

05:00 - The Concept of Z-Dollar Traffic and Media Ownership

07:13 - Exploring SEO Pages and Buyer Keywords

08:25 - The Value of Lists in Acquiring Targeted Audiences

09:22 - Intellectual Property as Media Assets

09:50 - Shows as a Platform for Zero-Dollar Traffic

10:00 - Recap and Implications of Owning Media Assets

10:24 - Identify Potential Media Assets to Acquire

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