In today’s episode, I’m joined by James Maslow to sit down with award-winning TV host, author, and entrepreneur Forbes Riley. Known for her billion-dollar success in fitness and infomercials, Forbes shares timeless strategies for pitching, creating desire, and building authentic connections. We discuss the value of showing up, staying disciplined, and treating role model status as a privilege. Forbes opens up about overcoming setbacks, from a near-fatal bus accident to the discipline required for bodybuilding at 64. Together with James, we explore how to create meaningful opportunities, embrace consequence-driven goals, and adopt a “screw it, just do it” mindset to achieve lasting success.