A practical SEO strategy is critical to keeping your school’s enrollment website. But how can you know when to invest in pay-per-click ads versus the long content game?

Guus Goorts">Guus Goorts, Founder of DutchMarketer.com">DutchMarketer.com and author of Successful Student Recruitment With Google Ads">Successful Student Recruitment With Google Ads, believes building an SEO strategy is like planning a road trip. A common issue is that most schools know where they want to go, but they forget to check a few boxes along the way.    

Guus brings us his valuable insight into the three essential components of an organic SEO strategy and why neglecting one will diminish the returns in all of your marketing channels.

Join us as we discuss:

- Identifying short-term SEO strategies for your enrollment website (8:16)

- The 3 core components of an organic SEO roadmap (13:40)

- Building on and measuring returns in your marketing channels (19:24)

Check out these resources we mentioned during the podcast:

- Guus Goorts">Guus Goorts

- DutchMarketer.com">DutchMarketer.com

- Successful Student Recruitment With Google Ads">Successful Student Recruitment With Google Ads

- SEO Review Tools">SEO Review Tools

- Semrush">Semrush

To hear this interview and many more like it, subscribe on Apple Podcasts">Apple Podcasts, Spotify">Spotify, or our website">our website or search for The Higher Ed Marketer in your favorite podcast player. 

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